Interview of the Hypromat Group for the blue elephant brand

Solen Eckle
Group Marketing Manager

Raphael BOSTSARRON
Director of Operations and Technological Development

Project: Implementation of a contactless banking payment solution

Le Groupe Hypromat, avec Eléphant Bleu, est n°1 et co-leader en France et Suisse des enseignes de lavage de véhicules avec plus de 520 centres. Ils totalisent plus de 2 500 pistes haute-pression et 300 portiques automatiques. Eléphant Bleu se positionne comme la marque de lavage automobile la plus proche de ses clients, à très haut niveau de qualité, de disponibilité, de préservation de l’environnement à travers une offre complète de services simples d’usage et accessibles à tous. 
Hypromat a sélectionné Interway dans le cadre de l’appel d’offres lancé en 2019 pour la conception, la création, le développement, le déploiement et le maintien en condition opérationnelle d’un moyen de paiement carte bancaire sans-contact sur ses pistes de lavage haute-pression et ses aspirateurs.

What was your initial project?

Solen Eckle : The Elephant Bleu stations have all the usual means of payment (cash, bank card, contactless bank card) and specific to the brand (tokens, washing key, Pro Card) on their payment terminals.

As part of its customer journey optimization program, the Hypromat group wanted to develop an alternative allowing access to the washing service without going through the payment terminal. The idea thus germinated to study contactless banking payment solutions for the use of high-pressure tracks and vacuum cleaners.

We were looking for a partner capable of offering us a turnkey solution and supporting us at all stages of implementation.

Why this technological choice? 

Raphael Bostsarron : Speed, practicality, safety, simplicity, are the characteristics of our washing concept. Contactless payment, which brings these same benefits, fits perfectly into our service logic.

We are also responding to a strong consumer demand for this method of payment, which has been growing steadily in recent years and which has become widespread with health protocols.

The criteria of our call for tenders, including durability, were difficult to achieve, particularly on high-pressure tracks. With frequent projections of water and soap and sometimes extreme outside temperatures, the environment of the terminals requires a reliable and robust device.

Nous avons retenu la proposition d’Interway qui s’appuie sur la solution d’Ingenico. Elle répondait parfaitement à nos besoins et à l’impératif pour le groupe Hypromat de déployer une solution technique unifiée à l’échelle de son réseau.

Why the choice of Interway?

Solen Eckle  : Beyond the technical solution chosen, we were looking for a partner who understood our jobs as washing specialists, franchisors and their economic challenges. They were able to take the measure to design, administer and optimize the operation of our contactless banking payment solution in an adapted and personalized way.
Le Groupe Interway, technically and commercially certified Ingenico, offered us a reliable, secure and turnkey solution to integrate the contactless banking payment at our washing stations.
Groupe Interway's attentiveness and advice, and its ability to design several hardware integrations, enabled us to adapt the contactless banking terminal perfectly to the design of our current terminals. They also helped us with the software integration of the payment terminal and our electronic card.
The expertise, the technological mastery of the Groupe Interway and its business approach are the great assets of our partnership which have carried out a strategic project.

A word from Eric Jotti
Managing Director of Groupe Interway

Groupe Interway provides companies with innovative digital technological solutions, supported by a global service offering.
L’obtention de la certification REMPARTS a validé l’expertise d’Interway and the control of electronic payment processes from which we provide our customers and prospects in their current and future projects.

For many years, we have been supporting major retail customers, who are particularly demanding when it comes to electronic payment.
We were able to offer Hypromat a personalized solution by adapting to the constraints of design and software and electronic architecture.
In addition, Hypromat benefits from our expertise in the field of maintenance, installation, support and maintenance in operational condition for its washing centers equipped with our turnkey solution.
We would like to thank Hypromat for the confidence granted and for the quality of the exchanges during all the stages of this large-scale project.